In this workshop I’ll take you on the journey of building a robust body of work that actually converts into getting you big jobs in the commercial world. This is a one size fits all workshop, regardless of the genre you work in. (The practical examples will be still life related, but applicable to all).
Rather than showing you a fancy one off technique to light an image that everyone will copy and have in their portfolio, I’m going to be taking a deep dive into commercial photography, showing how best to approach the building of your portfolio. The aim is for you to produce and/or edit your photography into an original body of work, so you’re noticed by the art buyers and creative directors responsible for commissioning the projects you dream of. We’ll start at theory and move through to practical examples.
This workshop will cover:
- What’s expected from a commercial photographer?
- What does a commercial photographer need to be?
- What makes a great commercial photography portfolio?
- What do clients at different levels look for in a portfolio?
- A discussion of what styles and genres of work are (and are not) currently viable as a commercial photographer.
- How to set about building a portfolio from shoot through to image selection.
- How to decipher what’s portfolio work and what’s just fun photography.
- How to achieve the balance of a cohesive portfolio without your work being ‘samey’; focusing on solid shoot planning, including lighting, composition and set design.
- How to chose the subject you should photograph, and knowing what to avoid.
- A walk through of how and why I add to my current portfolio including the photoshoot, image selection, website additions and locations.
- How to achieve cut through and relevancy without getting lost in the noise of identical images on social media.
- My approach to ensuring my work stays current and on trend without losing my personal photography style.
- Looking at the scope of what should, and shouldn’t be in your portfolio.